Expert Insights

You Won’t Build the Future if You Can’t Make the Cash Register Ring

IDEAS / POST Why So Many Smart Founders Stall Out A few days ago, I spoke with a founder building a genuinely promising product – a smart platform for people managing chronic health conditions. It’s timely, very much needed, and it works. But he’s selling to the wrong audience. Institutional buyers, health systems, hospitals. The […]

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You Don’t Need Another Playbook. You Need a Flashllight in the Fog.

IDEAS / POST There’s never been more advice available to founders. Playbooks, podcasts, courses, LinkedIn posts. It’s an endless firehose of tactics. So why do so many founders still feel stuck? Not from a lack of input. Or from a lack of effort. But because they lack that single, simple next step that starts them

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The $200M Reframe: When Growth Stalls, Stop Digging Deeper

IDEAS / POST   We just held the inaugural Growth Thinking Roundtable, with special guest Bob Gilbreath – ex-P&G brand leader, serial entrepreneur with multiple exits, and investor. Bob was joined by Rich Cooper – writer, entrepreneur and creative thinker, and Owen Works – an entrepreneur currently building out his second venture. It was a

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From $100k to $500k ARR: 4 creative tactics that outwork bigger budgets

IDEAS / POST   How to get strangers to trust you when your network is tapped o You’ve sold to everyone in your address book. You’ve scraped your way to $100k, then $200k ARR by leveraging every personal connection, favor, and introduction you could find. This is exactly how most technical founders reach this milestone

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Are you creating something of value, or just ‘hacking a test’?

IDEAS / POST   What Paul Graham’s “The Lesson to Unlearn” teaches us about how to create value instead of just performing competence Jacob Beckerman, CEO of Macro, recently pointed me to Paul Graham’s essay “The Lesson to Unlearn.” It’s a brilliant diagnosis of how school trains us to win by hacking bad tests, and

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