IDEAS / POST I went on Tracy Borresan’s Crazy Stupid Marketing Show last week, to give her a bit of an insight into what a revenue architect does. I love doing shows like this, because it gives me an opportunity to unpack my story with a smart interviewer. More important, it enables me to gauge […]
What I Learned About What I Do from 60 Minutes on a Podcast Read More »
IDEAS / POST If you haven’t seen a product-led growth trap before, this experience share might help. I was looking at a fast-growing lighting company. Beautiful products, polished site, confident testimonials. Honestly? I felt a little insecure. High growth. Great design. Expanding markets. A team clearly proud of their work. And yet, I couldn’t shake
The Trap Great Products Fall Into – And How To Escape It Read More »
IDEAS / POST When it comes to growing a successful venture, psychology-first positioning beats methodology every time. That’s because your best clients buy a feeling – not a process. I’m working with a charity right now. Good, smart people doing important work. But their pitch, like virtually every charity pitch, focused on the steps they
Stop Trying to Impress Them. Start Meeting Them Where They Are. Read More »
IDEAS / POST Last week, I ran a workshop for financial advisors on standing out from the crowd. If you’re familiar with the machinations of this industry, standing out is a tall order. Big brands (with big brand guidelines) and strict regulations are the order of the day. Add a fairly commoditized offering, and you
Rising Above The Sea of Sameness Read More »
IDEAS / POST Why So Many Smart Founders Stall Out A few days ago, I spoke with a founder building a genuinely promising product – a smart platform for people managing chronic health conditions. It’s timely, very much needed, and it works. But he’s selling to the wrong audience. Institutional buyers, health systems, hospitals. The
You Won’t Build the Future if You Can’t Make the Cash Register Ring Read More »
IDEAS / POST There’s never been more advice available to founders. Playbooks, podcasts, courses, LinkedIn posts. It’s an endless firehose of tactics. So why do so many founders still feel stuck? Not from a lack of input. Or from a lack of effort. But because they lack that single, simple next step that starts them
You Don’t Need Another Playbook. You Need a Flashllight in the Fog. Read More »
IDEAS / POST We just held the inaugural Growth Thinking Roundtable, with special guest Bob Gilbreath – ex-P&G brand leader, serial entrepreneur with multiple exits, and investor. Bob was joined by Rich Cooper – writer, entrepreneur and creative thinker, and Owen Works – an entrepreneur currently building out his second venture. It was a
The $200M Reframe: When Growth Stalls, Stop Digging Deeper Read More »
IDEAS / POST Startup Speed describes how successful startups get things done… quickly, dispassionately, unburdened by ego. It feels familiar to Move Fast, Break Things but, in my opinion, is more productive, and less tech-bro-boastful. Startup Speed is exhilarating when you’re in the middle of it, but terrifying for anyone used to working in a
Are You Ready To Move At Startup Speed? Read More »
IDEAS / POST I had a conversation with an entrepreneur that touched on an existential challenge you may be experiencing, too. His audience, mortgage brokers, help get home buyers the right mortgage. The good ones do a ton of work in the process. Sadly, when it comes time for renewal, the bank that holds
Is Your Prospect Behaving Like A Brick Wall? Read More »
IDEAS / POST Here’s how to know which one you’re building before your next growth decision kills it. You hit $1M in revenue because customers didn’t just buy your product. They bought into what you stand for. But here’s the million-dollar question you need to answer while you’re still building competitive advantage: “Are my
Your Founder Magic – Business Moat or Brand Seasoning? Read More »