I’m a brand strategy expert with over 25 years of big brand experience, and a portfolio of success stories. Here are a few examples.


I was engaged by Praditus, creators of an extremely powerful psychometric self-awareness tool, to position their product and create a brand strategy that would engage their four key audience groups.

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Dtermin was created to bring the power of search marketing to those who need it most, but understand the technology least: entrepreneurs. I was engaged to make the massive technological prowess of Dtermin simple and painless, an experience that would leave users feeling enabled, not deflated.

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A group of entrepreneurs wanted help launching a supermarket as accessible as mainstream groceries, but featuring unsurpassed integrity in organics and naturals. Their dream was to create a brand for everyone, with products that would up the ante of competitors like Whole Foods.

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