What you see
is what you could get.
CASE STUDY: EGLASS
Launching a disruptive tool in a complex market during chaotic times
eGlass was conceived during COVID to help reverse dramatically declining student engagement levels. The glass board and camera framed the teacher’s face and writing in one screen, creating a powerful connection with learners.
CASE STUDY: ZiGGY
Making a revolutionary mobile charger real
ZiGGY was created by EV Safe Charge to bring a delightful robotic mobile charging experience to every parking space, making EV charging easier and more accessible than ever.
CASE STUDY: SPIRIT BAY
Making sustainability simple
Spirit Bay is a seaside village being developed on the southwest coast of Vancouver Island. Sustainability is core to the development, with everything from ocean thermal heating to ‘light on the land’ construction to tempt buyers. But how do you sell this niche development to mainstream buyers?
CASE STUDY: SISU
From new brand to successful exit, in 2 years
The new owners of SISU Vitamins had a very ambitious goal – a successful exit in 2 years – with no changes to the company, save the brand.
CASE STUDY: SUNOCO
David beats big oil Goliath
Sunoco had an incredible product to sell: ultra-high octane gasoline that was also ultra-clean. What they didn’t have was budget. In the fight against big-oil competitors, it would need to be brain over brawn.
CASE STUDY: POMME
Whole Foods 2.0
A group of entrepreneurs approached me to brand and market a new niche grocery chain – as accessible as mainstream groceries, but with unsurpassed integrity in organics and naturals. It would be a store for everyone, but up the ante for competitors like Whole Foods.
CASE STUDY: MR. CLEAN
Building Procter’s global turnaround of the year
Mr. Clean is one of the world’s best known brands. Unfortunately, it hadn’t innovated, and sales were in steady decline – there were rumours of a pending sale.