Words

Is Our Culture Ready for Massive Societal Change?

Todd Sivers is an experienced personal coach with a unique system for helping people create positive change. To him, the tension we’re seeing between our regressive politics and our unprecedented technological leaps is symptomatic of global growing pains. But are we ready for a massive societal change? In this conversation, we chat about everything from

Read

SWDIDA: It’s time you get one!

The following post is the abridged version of my speech at the SOHO conference for solopreneurs. A great idea is useless if you can’t express it. I trade in ideas, but even I have a hard time explaining them. Part of the problem comes down to words. Humans may be wired for stories, but Shakespeares

Read

Trump and the brand gap

There’s no arguing Donald Trump the candidate had a distinct brand. But now that he’s president, Trump’s brand needs to shift. Can he cross the brand gap? CFAX 1070’s Mark Brennae invited me to talk about the Brand Gap and which elements of the Trump brand should remain consistent, which elements need to be retooled,

Read

Why do we walk past the profit in plain sight?

Anne Graham is an expert in something that should be obvious, but isn’t – seeing the profit right in front of you, the profit in plain sight. Which begs the question – why do we so often take the hard way to profit, chasing new business and leaking revenue with our expenditures? In this conversation,

Read

Aeromexico, Trump, and a call to arms for marketers.

I’m a marketer. An adman. Nobody has ever confused me or my kind with unicorn-chasing idealists. But as I wrote a few posts back, I believe Trump’s mean-spirited measures can actually act as a catalyst for great marketing. Advertisers, designers and persuaders of all stripes, it’s time we did what we do best – and

Read

McDonald’s peanut scandal: is this a Didn’t See It Coming moment?

Today, we woke up with the news that McDonald’s had decided to launch a new McFlurry with loose nuts – instead of the standard pre-packaged nuts. In a heartbeat, social media lit up as parents of children with peanut allergies decried the move as traitorous. Was this a Didn’t See It Coming moment? Did McDonald’s

Read

How to bring integrity back to marketing? Just ask consumers.

There is no stronger marketing than consumer reviews and word of mouth. Sadly, where there’s an opportunity, there’s an opportunity to scam the system. Enter fake reviews, rigged search results, and skewed price recommendations. Mark How and Shopswell are turning the tables on these cynical practices, and bringing the integrity back to review marketing. In

Read

Fake news, echo chambers, and cultural collision – what can brands do?

Fake news and echo chambers became headline issues during the recent US election. Whether it was outrageous stories fabricated by the pseudo-press to lure clicks (and ad dollars), or algorithms set up by social media to feed viewers stories that reinforced their worldview while blocking contrary thoughts, the phenomenon raised a disturbing question: are we

Read