Words

Tim Hortons: a cautionary tale of bean counters and brands.

A recent Globe and Mail story described the ‘brutal’ transformation of beloved Canadian restaurant brand Tim Hortons. The cause of the messy shift? Budget cuts by Tim’s new owners – Brazilian holding company 3G Capital and Restaurant Brands International (RBI). I was invited by Mark Brennae of CFAX radio to chat about this disruption. If

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Why did the Pepsi Kendall Jenner ad fail? Brand overreach.

Recently, Pepsi pulled a monumental two minute ad starring Kendall Jenner as the girl who, well, solved social injustice with a fist bump and soda. The ad was so wrong on so many fronts. Instead of rehashing the minutiae, I’ll simply point you to this story by Adweek that did a fine review of the brand

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You’re not a commodity brand. Now prove it.

This is the manuscript of a brand speech Marc delivered on being commodity brand, March 9th at a financial managers’ conference in British Columbia, Canada. Our world has grown incredibly small. Remember geographically putting a fence around your business? Gone. Now, if you want to set up shop, you can do it anywhere in the

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Is Our Culture Ready for Massive Societal Change?

Todd Sivers is an experienced personal coach with a unique system for helping people create positive change. To him, the tension we’re seeing between our regressive politics and our unprecedented technological leaps is symptomatic of global growing pains. But are we ready for a massive societal change? In this conversation, we chat about everything from

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SWDIDA: It’s time you get one!

The following post is the abridged version of my speech at the SOHO conference for solopreneurs. A great idea is useless if you can’t express it. I trade in ideas, but even I have a hard time explaining them. Part of the problem comes down to words. Humans may be wired for stories, but Shakespeares

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Trump and the brand gap

There’s no arguing Donald Trump the candidate had a distinct brand. But now that he’s president, Trump’s brand needs to shift. Can he cross the brand gap? CFAX 1070’s Mark Brennae invited me to talk about the Brand Gap and which elements of the Trump brand should remain consistent, which elements need to be retooled,

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Why do we walk past the profit in plain sight?

Anne Graham is an expert in something that should be obvious, but isn’t – seeing the profit right in front of you, the profit in plain sight. Which begs the question – why do we so often take the hard way to profit, chasing new business and leaking revenue with our expenditures? In this conversation,

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Aeromexico, Trump, and a call to arms for marketers.

I’m a marketer. An adman. Nobody has ever confused me or my kind with unicorn-chasing idealists. But as I wrote a few posts back, I believe Trump’s mean-spirited measures can actually act as a catalyst for great marketing. Advertisers, designers and persuaders of all stripes, it’s time we did what we do best – and

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