Words

Why do we walk past the profit in plain sight?

Anne Graham is an expert in something that should be obvious, but isn’t – seeing the profit right in front of you, the profit in plain sight. Which begs the question – why do we so often take the hard way to profit, chasing new business and leaking revenue with our expenditures? In this conversation,

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Aeromexico, Trump, and a call to arms for marketers.

I’m a marketer. An adman. Nobody has ever confused me or my kind with unicorn-chasing idealists. But as I wrote a few posts back, I believe Trump’s mean-spirited measures can actually act as a catalyst for great marketing. Advertisers, designers and persuaders of all stripes, it’s time we did what we do best – and

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McDonald’s peanut scandal: is this a Didn’t See It Coming moment?

Today, we woke up with the news that McDonald’s had decided to launch a new McFlurry with loose nuts – instead of the standard pre-packaged nuts. In a heartbeat, social media lit up as parents of children with peanut allergies decried the move as traitorous. Was this a Didn’t See It Coming moment? Did McDonald’s

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How to bring integrity back to marketing? Just ask consumers.

There is no stronger marketing than consumer reviews and word of mouth. Sadly, where there’s an opportunity, there’s an opportunity to scam the system. Enter fake reviews, rigged search results, and skewed price recommendations. Mark How and Shopswell are turning the tables on these cynical practices, and bringing the integrity back to review marketing. In

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Fake news, echo chambers, and cultural collision – what can brands do?

Fake news and echo chambers became headline issues during the recent US election. Whether it was outrageous stories fabricated by the pseudo-press to lure clicks (and ad dollars), or algorithms set up by social media to feed viewers stories that reinforced their worldview while blocking contrary thoughts, the phenomenon raised a disturbing question: are we

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Don’t let your brand ruin the spirit of Christmas

For most of us, Christmas can be a tad stressful. And companies that assault us with terrible ads, grating songs and depersonalized cards only make things worse. In the spirit of the season, I went on the air with Mark Brennae of CFAX 1070 and created a Santa’s list of wishes for brands that want

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Christmas, Insincerity, and the Death of Advertising

It’s Christmas. I should be feeling charitable. But “Coca Cola – Top of the Christmas wish list.” Really? Who approved that advertising campaign? Do they really, really believe people are wishing for a Coke for Christmas? And no, don’t pontificate about hapless folks who are so poverty-stricken they actually are wishing for a Coke. This ad

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Instead of selling cereal, OWN cereal.

Yesterday, I had a terrific conversation with Spring Advertising founder and Creative Director Rob Schlyecher. Like myself, Rob believes the classic ad agency model is flawed. His ‘a-ha’ moment came when he created a  campaign that enabled his clients to sell their company for millions – while Spring was paid a nominal (in hindsight) fee.

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