Getting your brand story right… finally!20200916184240
Celebrating failure is a refreshing brand strategy20200915013811
Marc StoiberSeptember 15, 20200 comments
Hear me out. What if, instead of trying to disguise it, we started celebrating failure? Or better yet, we turned it into a refreshing brand strategy? Celebrating failure One of my favorite reads (albe...
Consumers are humans. To sell to them, get to know them.20200815213121
Marc StoiberAugust 15, 20200 comments
Funny thing about consumers. The more distant they get from a marketer, the more they tend to look like research statistics. But the thing is, consumers are humans. They’re not numbers. ThatR...
Do your brand values let you sleep at night?20200720225104
Can you explain your brand in 90 seconds?20200720021522
Fashion, COVID, and Unleashing Entrepreneurial Creativity20200616004029
Marc StoiberJune 16, 20200 comments
Sarah Darcey aspired to build a fashion styling brand. But with a great job, her aspiration never left the back burner. COVID-19 changed all that. For months, Sarah was confined to her apartment. The ...
Does your Brand Name Need Fixing? (P.S. It’s Easy)20200611000700
Marc StoiberJune 11, 20200 comments
A bad brand name is one of the most consistent forms of self-sabotage I see in marketing today. Ironically, it’s also one of the easiest fixes around. There’s is no reason to stick with a ...
Delivering brand disruption, one order at a time20200526001903
Bootstrap Marketing and The Beautiful Idea20200511190339
Presentation skills: honing them the Winston Churchill way20200430070017
Marc StoiberApril 30, 20200 comments
I while ago, I saw Darkest Hour, which gave me the opportunity to witness Winston Churchill’s amazing ability to craft impactful messages. A fascinating part of the film was seeing Churchill...
Doing a successful pandemic brand pivot20200430003144
In disruptive times, you need outsider marketing.20200404010542
Corona Virus: your opportunity to reset marketing and sales20200323202651
Marc StoiberMarch 23, 20200 comments
As COVID-19 panic grips us, ripple effects are crashing markets and effectively cancelling economies around the globe. It’s time to reset our marketing and sales, finding new needs, new insights...
The innovation story every frustrated entrepreneur needs to hear20200315205631
Marc StoiberMarch 15, 20200 comments
We live in a time of innovation abundance, where our ability to explore and develop new ideas is exponentially greater than it was even 10 years ago. This can be both liberating, and disheartening ...
How does your brand respond to corona virus?20200315183018
Brand positioning: a great shortcut20200310224638
Test or trust: The idea validation debate rages on.20200209231241
Marc StoiberFebruary 9, 20200 comments
Oh, the stories I could tell of pitched battles over idea validation. I’ve seen the debate swing like a pendulum between test and trust through the years. In the pre-digital days – back wh...
I don’t give a damn about your story20200119224124
Crafting a great elevator pitch20200114195949
Using creative dissonance to build surprising brands20200109161024
Marc StoiberJanuary 9, 20200 comments
When you’re building a brand, what makes it truly spectacular? A great brand can be the culmination of a single minded vision. But in my experience, the best, most surprising brands come from br...
The media revolution. Who saw it coming?20200107230804
Make your next presentation a brand promise20200104184500
The trouble with origin storytelling? The origin.20200101210101
Marketing solutions to problems that don’t exist?20190912053656
Do sustainability and real estate marketing mix?20190829184434
How to evaluate creative ideas20190821041612
Solar lighting: unleashing the brand20190812192339
How to build a top tech city brand20190801051551
The rise and fall of podcasting20190729172813
Effective outdoor advertising: the art of constraint20190710005447
Marc StoiberJuly 10, 20190 comments
Alright, I’ll say it – this story on creating effective outdoor advertising is entirely self-serving. I’m writing it is because a partner and I are launching a new outdoor ad offerin...
Pushing past your comfort zone: my University of Adversity interview20190705181557
Marc StoiberJuly 5, 20190 comments
My journey through the world of marketing has had its fair share of ups, downs, goods, bads and uglies. So when University of Adversity podcast host Lance Essihos dialled me up to relate my stories to...
Does your marketing need skunk works?20190704164614
Diversity and inclusivity marketing? Advice from a sustainability veteran.20190625012649
Marc StoiberJune 25, 20190 comments
Diversity and inclusivity are very much in the marketing news. For a start, the UK just implemented a ruling banning ads that portray gender stereotypes – something I was invited on talk radio t...
The best video introduction ever20190614222901
What’s in this coffee? The unlikely rise of McDonald’s brand brew.20190514230937
Marc StoiberMay 14, 20190 comments
The other day, I was strolling through Costco, and saw McDonald’s brand coffee pods on sale. I was amazed – not so long ago, I was working on the McDonald’s account as a creative dir...
Your most powerful marketing tool is the humble testimonial video20190503004400
Marc StoiberMay 3, 20190 comments
Nobody wants to buy what you’re pitching. It’s simple psychology. You’re making a pitch. Thus, you have a vested interest that makes your pitch partisan, and your audience cynical. But what happ...
Fear, Halloween, and Brand Thinking20181101222311
Ten-ish slides that will define your brand20181009000858
Everything you wanted to know about positioning, but were afraid to ask.20181002010428
Marc StoiberOctober 2, 20180 comments
Some brand issues never lose relevance, never go out of fashion, never get ‘solved’ – positioning is at the top of that heap. No matter how shiny your technology, lack of proper posi...
Is your advertising newsworthy?20180926191708
Is it time your brand reinvented the ordinary?20180919033035
Nike, Kaepernick, and the power of a bold brand20180910032547
Could you successfully market yourself on a plane? (The secret of the unique selling proposition)20180822004229
Marc StoiberAugust 22, 20180 comments
I met an interesting gentleman a short time ago, who was also a master of the unique selling proposition. He walked up to my desk at the client office, and politely asked what I was doing. I explained...
What do authoritarians and brands have in common?20180718012213
The selling power of trusted, familiar ideas20180709041050
Inspired marketing: the manifesto brand20180619230026
Make your landing page your hardest-working brand tool