CASE STUDY: POMME
Whole Foods 2.0
A group of entrepreneurs approached me to brand and market a new niche grocery chain - as accessible as mainstream groceries, but with unsurpassed integrity in organics and naturals. It would be a store for everyone, but up the ante for competitors like Whole Foods.
The challenge: to create a highly authentic healthy grocery, without intimidating mainstream shoppers. The message needed to be inviting, and simple.
From soup to nuts
I was involved in the entire range of brand activities – from envisioning the brand and creating the brand bible, to every element of execution (name, logo, store graphics, advertising, social and online presence).
Today, Pomme is thriving, with new stores continuing to open. The investors are happy with the revenue. And the brand has endured, with ongoing new executions.