Bootstrap Marketing and The Beautiful Idea20200511190339
Bootstrap Marketing and The Beautiful Idea
May 11, 20200 comments
Bootstrap Marketing and the Beautiful Idea is one of the keynote addresses I give on a regular basis. It resonates particularly well with startup audiences – although I’ve seen a fair numb...
Pushing past your comfort zone: my University of Adversity interview20190705181557
Pushing past your comfort zone: my University of Adversity interview
July 5, 20190 comments
My journey through the world of marketing has had its fair share of ups, downs, goods, bads and uglies. So when University of Adversity podcast host Lance Essihos dialled me up to relate my stories to...
Has advertising lost its focus on innovation?20160718184312
Has advertising lost its focus on innovation?
July 18, 20160 comments
Leading North American advertising agencies used to be headed by creatives and innovators. Today, managers and accountants hold the reins. The result? Less focus on innovation, and more on efficiency ...
Saving advertising, one dollar at a time.20160707053212
Saving advertising, one dollar at a time.
July 7, 20160 comments
Advertising is in decline. Pundits and observers blame it on everything from the million channel universe and digital-era tilting of the scale from persuasion to information, to the muscle of consulti...
Didn’t See It Coming 1: The Podcast20150417203914
Didn’t See It Coming 1: The Podcast
April 17, 20150 comments
For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help. It’s the first in an ongoing series, pulled from my monthly radio appearances on CFAX radio....
