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To build a futureproof brand, build your global expert network.

Futureproof brand global expert

Key to building a futureproof brand is understanding your brand’s role in the world. To get this perspective, you need global experts on your team.

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Posted in Brands, Innovation

Building A Futureproof Brand? What You’ll Need In 2013.

This story first appeared in Sustainable Brands December 27th, 2012. I help clients build futureproof brands, so a predictions article seems a natural fit. And because collaboration with my network of global experts is part of building those brands, I’m

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Posted in Brands, Green Business, Innovation, Uncategorized

Want A Futureproof Brand? Start With Uncomfortable Questions.

Before you talk tactics, before you weigh budgets, before anything…ask yourself a couple of uncomfortable questions. Your sustainable branding depends on it.

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Posted in Brands, Uncategorized

The Elusive Do

Why is it that some communication gets us thinking, and other communication gets us doing? In this article, we discover why tactics like advertising and social media fall short, while deeper psychological insights provide answers.

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Posted in Brands, Innovation

Will ‘Green Economy’ Kill The Green Economy?

Green innovation is driving business. But branding your latest initiative ‘green’ could cause more harm than good. Why?

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Posted in Brands, Green Business, Innovation

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