What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.
What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.
Virgin fosters entrepreneurs around the world. Not only is this good for local economies, communities and the environment – it’s also paying off handsomely in ideas for Virgin.
It isn’t often that you see a groundswell of passion turn into a new business model. But Unreasonable Institute is demonstrating the power of shared beliefs as a catalyst for recreating an entire business.
