Blog Archives

What Your Sustainable Brand Can Learn From The Lord Of The Rings

Posted on January 24, 2013 by Marc Stoiber — No Comments ↓

TweetThis story first appeared in Sustainable Brands January 25th, 2013. “One ring to rule them all, one ring to find them, one ring to bring them all and in the darkness bind them.” JRR Tolkien, The Lord of the Rings…

Tagged with: Arien Korteland, bc hydro, JRR Tolkien, Lord Of The Rings, Natural Step, north star thinking, personal sustainability pledge, PSP, wal-mart
Posted in Brands, Energy, Green Business, Innovation, Uncategorized

Is The World Ready For Your Innovation?

Posted on May 17, 2012 by Marc Stoiber — No Comments ↓

As sustainability in business evolves, new innovations come on tap. But how do you know if the world is ready for the next leap forward?

Tagged with: car sharing, closed loop retail, Common Threads, csr, ebay, innovation, Method, Patagonia, rahul raj, sustainability, Sustainable Brands 2012, wal-mart
Posted in Uncategorized

Accelerating Innovation With Human Chemistry

Posted on May 1, 2012 by Marc Stoiber — No Comments ↓

BASF’s tagline is ‘Creating Chemistry’. How does this tie into sustainability and innovation? Turns out, the chemistry in question isn’t about molecules, but people.