Blog Archives

Can Twinkies Become A Futureproof Brand?

If there’s an appetite to change the destiny of Twinkies and make it a futureproof brand, I believe a radical change is due. Here’s how it happens.

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Posted in Brands, Green Business, Healthcare, Innovation, Uncategorized

What Can Sustainability Learn From The Kony Controversy?

If there’s a social media lesson sustainability champions can take from the anti-Kony phenomenon, it’s that it comes down to simple, very human elements. A clear picture of success, the ability to challenge those around us, and harnessing your strengths are three such elements.

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Posted in Current Affairs, Green Business

Right Innovation, Wrong Time? A Lesson In Futureproofing.

Innovations sometimes fail not because of any inherent fault of their own. And if they do fail once, they’re seldom given a second chance. Which, in many cases, is a terrible waste of a good idea.

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Posted in Brands, Green Business, Household, Innovation

The Elusive Do

Why is it that some communication gets us thinking, and other communication gets us doing? In this article, we discover why tactics like advertising and social media fall short, while deeper psychological insights provide answers.

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Posted in Brands, Innovation

How To Build A Futureproof Brand Without _____.

Is the written word dead? Are we in a post-literate age? Where will copywriters go? A few of the existential questions I asked myself when I was notified that my non-written work had been chosen to appear in a Chinese magazine.

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Posted in Brands, Current Affairs

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