If there’s an appetite to change the destiny of Twinkies and make it a futureproof brand, I believe a radical change is due. Here’s how it happens.
If there’s an appetite to change the destiny of Twinkies and make it a futureproof brand, I believe a radical change is due. Here’s how it happens.
If there’s a social media lesson sustainability champions can take from the anti-Kony phenomenon, it’s that it comes down to simple, very human elements. A clear picture of success, the ability to challenge those around us, and harnessing your strengths are three such elements.
Innovations sometimes fail not because of any inherent fault of their own. And if they do fail once, they’re seldom given a second chance. Which, in many cases, is a terrible waste of a good idea.
Why is it that some communication gets us thinking, and other communication gets us doing? In this article, we discover why tactics like advertising and social media fall short, while deeper psychological insights provide answers.
Is the written word dead? Are we in a post-literate age? Where will copywriters go? A few of the existential questions I asked myself when I was notified that my non-written work had been chosen to appear in a Chinese magazine.
