For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help.
It’s the first in an ongoing series, pulled from my monthly radio appearances on CFAX radio. In each appearance, I discuss a headlining topic, and how it relates to futureproofing brands.
Because this is the inaugural podcast, my host Ian Jessop and I lay the groundwork by chatting about the book’s inspiration and lessons for brands that want to thrive into the future.
Look for a fresh podcast monthly!
My podcast covered brand strategy, the future of advertising, and electric scooter races.
A good time was had by all.
Click here to hear the full podcast.