Every year, it’s the same – companies branding Christmas assault us with terrible ads, grating songs and depersonalized cards only make things worse.
In the spirit of the season, I went on the radio and created a Santa’s list of wishes for brands that want to brighten, not dampen, the mood of their audience at Christmas.
Hope some of the tips help your brand this holiday season!
Enjoyed this story? Here are more you’ll like:
- Christmas marketing? Or Christmas hypermarketing?
- Christmas, insincerity, and the death of advertising
Want to avoid annoying consumers with your Christmas advertising? Start by reading my book Stop Busting Your Brand.
To get my insights straight to your inbox, sign up for my newsletter below.
And please, don’t forget to share this story!
