Does branding Christmas ruin the spirit?

Every year, it’s the same – companies branding Christmas assault us with terrible ads, grating songs and depersonalized cards only make things worse.

In the spirit of the season, I went on the radio and created a Santa’s list of wishes for brands that want to brighten, not dampen, the mood of their audience at Christmas.

Hope some of the tips help your brand this holiday season!

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Want to avoid annoying consumers with your Christmas advertising? Start by reading my book Stop Busting Your Brand.

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