Has Christmas Always Been Hypermarketed?

Not long ago, my wife pointed out that the Christmas marketing and shopping season was now not only infringing on Thanksgiving – but even Halloween! What next? Would we be doing our Christmas shopping in July?

Is this hypermarketing of Christmas a new phenomenon, or a tradition? I went on the air with CFAX’s Mark Brennae to chat about some Christmas marketing that has been with us a surprisingly long time. Enjoy!

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

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