Creating a durable brand in a throwaway world

In this podcast, I address the bugbear of modern marketing – planned obsolescence.

Personally, I love brands like Patagonia and Blancpain – brands that market themselves as durable and everlasting, not to be replaced with the next shift in fashion.

Peetz is a brand like that.

I brought Peetz’ owner, Art Aylesworth aboard for a chat. He was happy to share the elements of Peetz’ success, and discuss how he hopes to make Peetz a durable brand that simply gets better with time.

Hope you enjoy the podcast – please do share it with a friend.

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