Eclipses, superstition, and marketing.

On August 21st, the world witnessed a stunning solar eclipse. And in completely unrelated news, on August 21st I went on the air with CFAX’s Mark Brennae to chat marketing.

It seemed too good an opportunity to pass up. Could I draw a parallel between eclipses and marketing?

Turns out, finding the connecting threads wasn’t terribly difficult.

We, humans, crave stability and control over our environments. In ancient times, eclipses (along with earthquakes and other natural disasters) robbed us of that control. We turned to our gods to make the world right again.

Today, not much has changed. But instead of gods, we worship at the temple of consumption. Not surprisingly, many savvy marketers (our new high priests) have given us tools they say will help us control our increasingly chaotic world.

Our chat was lively, with more than a few fun facts. Enjoy!

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

Want to try building your own powerful brand to create an unfair business advantage? Try out Marc’s Brand DIY Course – available now.

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