Yesterday, I had a terrific conversation with Spring Advertising founder and Creative Director Rob Schlyecher.

Like myself, Rob believes the classic ad agency model is flawed. His ‘a-ha’ moment came when he created a  campaign that enabled his clients to sell their company for millions – while Spring was paid a nominal (in hindsight) fee.

That got Rob scratching his head and wondering how he could avoid this sort of conundrum in the future. His solution? Create products, instead of just selling them for others.

Sure, other agencies have done it. But most of them have failed, because they don’t get the entrepreneurial (vs service industry) mindset.

Spring seems to be charting a course for success in innovation. Their first product, Poop Like A Champion cereal, is selling out.

If you’d like to get in on Rob’s secret, listen in to our conversation here.

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on Facebook, Twitter, and LinkedIn, and sign up to his monthly newsletter.  

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