Pepsi, Kendall Jenner, and brand disaster

Recently, Pepsi pulled a monumental brand disaster of an ad starring Kendall Jenner as the girl who, well, solved social injustice with a fist bump and soda.

The ad was so wrong on so many fronts. Instead of rehashing the minutiae, I’ll simply point you to this story by Adweek that did a fine review of the brand disaster. Words like ‘tone deaf’ and ‘worst ever’ feature prominently.

I was invited on the radio to chat about the ad, dissecting where I believed Pepsi had gone wrong and, more importantly, what other brands could do to avoid the same costly gaffes. My perspective was that this constituted good old fashioned brand overreach – a brand forgetting what business it was in, and trying to co-opt social issues for cynical gain.

To check out the conversation, simply click the play button below. Happy listening!

marc stoiber brand strategy

Like this story? Here are more you’ll enjoy:

 

Want to avoid your own brand disasters? Download my book Stop Busting Your Brand!

To get my insights straight to your inbox, subscribe to my newsletter below. 

And don’t forget to share this story!

Add Comment