In this podcast, I chat with Searchdoppler and Dtermin founder John McDonald about how search insights can help non-technically minded entrepreneurs build their business.

Search is the most-used, least-understood concept in business. As entrepreneurs, we banter about SEO, but don’t grasp the magnitude of insights we can gain into our customers’ preferences by digging into search.

McDonald and I map out how entrepreneurs can get the inside scoop, and the riches it can provide them.