Building the solopreneur brand

Building a solopreneur brand is as tough as being a solopreneur.

As a solopreneur myself, I know it’s difficult to choose a tight niche, and build my brand around it – it’s simply too tempting to ‘go broad’ to bring in more business.

Recently, I had the opportunity to speak to a group of solopreneurs on the importance of standing out from the competition – and how to do just that with a powerful Unique Selling Proposition.

Luckily, we recorded the talk, so I can share the learnings with you now. Enjoy!

The solopreneur brand story: what you’ll hear

How to build a simple SWDIDA (or So What Do I Do Anyway) document to state your Unique Selling Proposition.

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The components of a Unique Selling Proposition.

How to conduct research on your Unique Selling Proposition.

The importance of creating a base proposition, with extenders.

Why you should check out investor decks (and in particular this one) to get tips on what belongs in an Unique Selling Proposition.

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If you’re building your solopreneur brand, start with my book BrandDIY.

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