Building a solopreneur brand is as tough as being a solopreneur.
As a solopreneur myself, I know it’s difficult to choose a tight niche, and build my brand around it – it’s simply too tempting to ‘go broad’ to bring in more business.
Recently, I had the opportunity to speak to a group of solopreneurs on the importance of standing out from the competition – and how to do just that with a powerful Unique Selling Proposition.
Luckily, we recorded the talk, so I can share the learnings with you now. Enjoy!
The solopreneur brand story: what you’ll hear
How to build a simple SWDIDA (or So What Do I Do Anyway) document to state your Unique Selling Proposition.
The components of a Unique Selling Proposition.
How to conduct research on your Unique Selling Proposition.
The importance of creating a base proposition, with extenders.
Why you should check out investor decks (and in particular this one) to get tips on what belongs in an Unique Selling Proposition.
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If you’re building your solopreneur brand, start with my book BrandDIY.
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