To me, podcasting is a passion – I simply love bringing guests on who have an interesting perspective on brands, marketing and communication, and I love sharing their ideas with my audience. If someone gives me business because they enjoy my podcast, that’s icing on the cake. Nice, but not necessary.
So it was very interesting to me to read this story in the New York Times about ‘Peak Podcast’ – a state where monetization and get-rich-quick podcasting schemes seem to be ruining the industry. Hey, podcasting is about building my brand, but for how long?
To that end, I invited Craig Thomas on my show. Craig does guest relations at CallForContent, a company that helps podcasters get more listeners, grow their show, and all the other noble things podcasting is supposed to do. Over the course of half an hour, Craig and I chatted about the evolution of podcasting, what podcasters absolutely have to get right to succeed (in all senses of the word), and what the future holds. It was an entertaining conversation. Enjoy!
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