Recently, I had the opportunity to speak to a group of solopreneurs on the importance of standing out from the competition – and how to do just that with a powerful Unique Selling Proposition.

Luckily, we recorded the talk, so I can share the learnings with you now. Enjoy!

What you’ll hear

How to build a simple SWDIDA to state your Unique Selling Proposition.

The components of a Unique Selling Proposition.

How to conduct research on your Unique Selling Proposition.

The importance of creating a base proposition, with extenders.

Why you should check out investor decks (and in particular this one) to get tips on what belongs in an Unique Selling Proposition.

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

Want to try building your own powerful brand to create an unfair business advantage? Try out Marc’s Brand DIY Course – available now.