Cleantech Canada asked me to write a series of op-ed pieces on effectively branding technology. This story describes how to make your pitch simpler, and more compelling. Enjoy!
In this podcast, I brainstorm with behavioral psychologist John Marshall Roberts on the causes of our dependence on our digital devices, what that means for brands, and how we can break free. Enjoy!
The global economy is turbulent, and not getting any better. Jobs are changing, jobs are being lost, people are striking out in new directions.
In an atmosphere like this, one of your most valuable assets is the story you tell. Your vision of the future, your path, and your adventures along the way – if you can bring these elements together, you can capture your listener’s ear and make yourself unique.
I published Why You Need a Personal Pitch on Linkedin today. The uptake was phenomenal. Think this one struck a nerve.
Take a look, and tell me what you think. And if you like it, please make sure to pass it along.
In my final episode of the Ian Jessop show for 2015, Ian and I explore which brands will thrive, and which will dive in 2016. Enjoy the fun!